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SCPF

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01. Project

A digital production of the SCPF idea, with an attention-grabbing action tied to the concept of closeness.

This time, Rafa Nadal and John Carlin were the chosen stars of the well-known conversation, yet with one peculiarity: they would not be face to face, and the action would have to be orchestrated by making use of the new technologies.

To do so, we created an ad hoc messenger application connected to a campaign micro site, which would make the conversation visible to thousands of people.

The proposed solution had an internal processor that enabled us to work with all the information created by the two users.

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