A fundraising campaign to combat the damages left behind by breast cancer.
We drew on one of the most well-known feminist t-shirt designs and gave it a small twist: rather than showing two breasts, we showed only one, with an enormous scar where the other breast would be. This way, we used clothing to display the damages left behind by this disease.
To launch the t-shirt, we contacted instagramers, for a massive publication of our t-shirt, along with the corresponding link to the site where they could buy it, and our #hazvisibleloinvisible campaign hashtag.
Our t-shirts sold out in just 48 hours..